Sport & leisure brand house

Primetime Denmark A/S is a brand house with the best sport and leisure brands in the Nordic countries. For the past years Primetime Denmark A/S has strengthened its positioning with strong growth and major acquisition operations. We now have a brand portfolio that allows us to cover all segments in the sport and leisurewear market.

The wideness of the product ranges and complementary aspect of the collections, from the different brands, gives Primetime Denmark A/S a unique position in market. Our skill to adapt to sports- and fashion trends and our longtime market knowledge, make us a value partner in the sport and leisurewear business.